Family Law SEO - A Complete Guide
Wondering How To Perform Family Law SEO That Actually Gets You Clients?
- December 15, 2022
Nowadays a business’s success heavily depends on its ability to get noticed digitally, and family law firms are no exception. In fact, roughly 96% of people use a search engine to find a lawyer, meaning that if you put your family law SEO on the backburner you could be missing out on clients and even worse, putting your business in jeopardy for the long term.
Optimizing your website and content assets to perform well in Google’s search engine is a tuff battle of consistency and expert experience. You may be thinking, how is it possible for my family lawyer SEO to make an impact when firms have entire teams and agencies dedicated to ranking #1 on Google, while this may be true there is always low-hanging fruit within the industry that your firm will be able to capitalize on and were about to teach you how.
- How To Do SEO For Your Law Firm
- Technical SEO For Family Law
- On-Page SEO For Family Law
- Off-Page SEO For Family Law
- Family Law SEO Optimization
- How Expensive Is SEO
- Final Word On Family Law SEO
How To DO SEO For Your Family Law Firm
Google considers 200+ factors when looking to organically rank a website. These factors can be broken into the following three categories: technical SEO, On-page SEO, and Off-page SEO.
Technical SEO For Family Law
Although usually ignored, technical SEO is one of the most important factors in organically ranking your family law firm on Google. With a poorly functioning website and a bad user experience, you’re not going to get very far no matter how good your law firm is. Below are some of the most important factors of a strong technical SEO score.
- Fix Crawl Errors
- Switch To HTTPS Over HTTP
- XML Sitemap
- Find & Fix Broken Links
- Backlinks Should Come From High DA-Domain Authority URLs
- Website Speed Optimization
- User Friendly On All Interfaces
A great way to keep track of your family law firm’s SEO performance is through a paid tool: SEMrush. If your budget is tight, GSC-Google Search Console is a great tool to measure your mobile usability and website crawlability, and you can check out our “Ultimate Guide To Eliminating Bad Backlinks” to learn more about backlinks and how to clean up your backlink profile. As for page speed, we have found that GTMetrix is a reliable tool and provides some great feedback on what you can do to improve your webpage load speed.
On-Page SEO For Family Law
Aside from technical SEO, On-page SEO is yet another significant factor in your journey to success with family law SEO. On-page SEO consists of the optimization of all the on-site content and assets. This includes the following:
- Optimize Your Slug URLs
- Optimize Your Header Tags
- Optimize Your Meta Description For Keywords
- Have Plenty Of Meaningful Internal Links
- Optimize Your Image ALT Text
Speaking of keywords, they are the single most important factor for funneling in the correct traffic to your firm’s service pages and content so they must not be ignored.
When performing keyword research you’re going to want to use a tool like SEMrush to compile a list of non-competitive relative keywords that would be perfect for the clients your trying to get. If you’re just starting out, making sure your keywords aren’t overly competitive is important as these keywords require years of content, backlink generation, and a huge budget to acquire, we recommend sticking below a KD-Keyword Difficulty score of 45 if your just starting out.
Once you have completed your keyword research it is time to validate the search queries of your keywords using Google Trends, as making sure your keywords are actually being searched is a pretty important step you don’t want to miss.
Once your keywords are validated you need to optimize each webpage for 1-3 relative keywords(the less the better). You’re going to want to embed these targets into your headers, Slug URLs, Image ALT tags, and page content, along with setting up relative internal links with keyword-optimized anchor text.
The YoastSEO plugin is a great way of measuring your On-page SEO score. However try not to obsess over getting every single aspect perfect, having a green signal is good enough.
Off-Page SEO For Family Law
Here we go, the area where most people fail or lose patience. Unfortunately, optimized Technical and On-page SEO is not enough to get your website visible and ranking, Google requires that you have a respectable number of authoritative backlinks and content leading back to your website as well. Do not get it twisted, black hat SEO methods that generate you thousands of backlinks in a single hour are nothing but trouble and a way to get your website banned from Google.
What you want to do here is focus on creating quality content that can be guest posted on relative niche websites that have a DA-Domain Authority between 25-100. Think of Google as a search engine that relies entirely on trust. You have to prove to Google you are trustworthy by showing that your content is good enough to be shared across the web, as you might assume the higher the DA the more impact it has on your own personal websites DA and trust. However, keep in mind that getting backlinks from very high DA is usually very expensive and difficult.
Once again, SEMrush is a great tool for generating relative backlink prospects, but if you’re on a tighter budget searching the following is a good way to find relative guest posting and backlink-generating opportunities.
- “Law firm submit a guest post”
- “Family law firm guest post”
- “Law firm accepting guest post”
- “Law firm write for us”
Although guest posting or off-page link insertions are the best practice for getting clients and building your DA. Getting backlinks and profiles set up on relative forums and directories is also a good way to get some more backlinks and boost your firm’s visibility.
Family Law SEO Optimization
Something to keep in mind here is that SEO is a continuous and repetitive process of optimization and content creation that can take 3-15 months to see any results. Even at that point, the job is not over. Links break, pivots need to be made and backlinks need to be consistently generated.
Your competition is spending ample time on SEO or is most likely outsourcing the work to an agency or digital marketing firm. To get a leg up on them you need to think smarter. Running a family law firm requires time and effort, and you can’t afford to take away your time focusing on clients because your organic visibility is low.
Your options here are to hire an in-house team that is likely going to be mediocre at best and wasteful. Or you can hire an outsourced agency, but even then your firm is just going to be an afterthought to an agency that barely knows anything about family law SEO.
On the other hand, our agency focuses entirely on law firm digital marketing and SEO for family law. If that wasn’t enough, we have made it our mission to provide the most personal level of digital marketing services out there by taking on a limited number of clients at a time.
If having an entire team of experts that specifically understand family law SEO sounds of interested, we suggest you take a look at our family law SEO page here or book a discovery call asap. If you are still on the edge, or think moving forward by yourself is in your best interest, make sure to pick up your Free family law SEO plan before you go.
How Much Does Family Law SEO Cost
The short answer is that it depends on a number of factors. Some of the main ones include your current SEO and website status, the quality of the service, and your goals. When it comes to SEO you do not want to cheap out as it will likely result in a waste of money. The rule of thumb is that if the deal seems to good to be true than it probably is.
However we do recommend a minimum SEO budget of $1,500 you should be aiming to spend $3,000-$50,000 a month depending on the size of your firm. Similarly, if you are looking to cut back on the time it takes to get results you are going to need an increased budget to fuel faster or more authoritive backlink generation and content creation.
Final Word On Family Law SEO
However we don’t suggest hiring a full time SEO specalist for your family law firm, you should note that quality SEO specialists go beyond a collage degree and require persistence, ambition, and consistent practice and learning.
On the other hand, if you decide to continue with an agency, make sure that you are working with a compatible and ambitious agency hungry for growth.
This type of company culture will only leave your law firm with a focused team that works extra hard to get things done rather than an employee or in house team that cares more about there monthly paychecks. If that sounds like something up your alley, we hope you come check our agency out at Path-Media!
