Inbound marketing is a lean marketing approach that utilizes content to drive highly qualified traffic to your website. In essence, it refers to any activities that aspire to boost your business’s visibility online to acquire more leads and more opportunities for conversions. This typically includes the incorporation of SEO, Google Ads, and Web design.
Whereas outbound marketing is forceful and focuses on blind marketing, inbound is geared more towards generating assets that drive individuals already interested, to your website.
The tactics involved in inbound marketing include search-engine-optimized web content, Web-design and site optimization, eBooks, and Ad campaigns – all tailored to your ideal customers and clients. When performed correctly, these methods will attract individuals of interest and further provoke conversion through a series of CTAs and trust-building content.
Companies that integrate inbound marketing have the potential to generate up to 126 percent more leads than those who use outbound. In addition, the close rate of leads generated through SEO is 14.6 percent compared to just 1.7 percent with outbound.
The Content your business produces is a way that consumers will evaluate you. If you don’t have content you seem untrustworthy if you have poor content you seem untrustworthy, but if you have an abundance of high-quality content and establish your business as a thought leader then it improves your company image and boosts trust amongst your viewers.
According to inbound marketing statistics shared by Path-Media, Search engines make up nearly 68% of all web traffic, making it no surprise they have become the leading source of referral traffic in the year 2022.
While it’s a guaranteed way to get high visibility, the majority of customers overlook paid search results. This underlines the importance of investing in SEO as customers find organically ranking companies more trustworthy to work with and purchase from.
Nearly everyone ignores advertisements coming from channels that disrupt the content they are engaging with. A more interactive and passive marketing approach can actually make individuals 3x more likely to share contact information.
A case study shows a professionally-designed inbound strategy that includes customer decomposition, quality content, withholding content for lead generation (ex: Free eBook with email opt-in), and suitable data analysis can drastically improve all stages of the sales funnel. The company that integrated this strategy saw a 51.64% increase in its email CTR, 1,408% more blog views, and 168% in total leads alongside an astonishing ROI.
Inbound marketing stats show that SEO offers 20x more traffic opportunities than PPC on both desktop and mobile viewpoints. However, traffic doesn’t just occur through websites as 76% of customers said they tend to search for something nearby and visit a business within a day, with 28% of these searches resulting in a purchase.
Consumers have noticed paid ads on search engines and seem to rely heavily on results that rank high organically. Another interesting stat is that organic search results generate leads 5.7x better than paid search ads. However, it’s not that simple. SEO takes lots of experience and a good bit of time to rank in search engines, but if integrated correctly it can skyrocket your conversions.
Blogging remains one of the most effective ways to engage, inform, and attract leads when performing inbound marketing. Additionally, statistics show that 55% of company decision-makers consider blogs their organization’s top content marketing priority. This is because a well-maintained, updated, and informative blog can generate a 13x higher ROI for businesses.
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