It is no secret that a law firm’s success begins with trust. In fact, LawMatics suggests that a lack of trust is a major contributing factor to people’s negative feelings toward working with law firms. This brings us to our first point, understanding your audience is key to seeing quality results with law firm web design.
Maybe your prospects are people or companies that have previously had a poor experience with a law firm, maybe your prospects are the type of people that need to feel like your firm is willing to go the extra mile for them. Whatever it may be, it can be portrayed in your law firm’s web design, and we are going to show you how!
A diligent audience analysis is a step you don’t want to miss when designing your law firm website. Sure focusing on your competitors is important, but it really comes down to who can better guide and convert their prospects. Below are some of the key points to focus on within your law firm’s audience analysis.
Being a law firm it is likely you could have multiple target audiences so it is important you carry out a deep analysis for each and every prospect group. Next, you’re going to want to make sure you have a planned acquisition process for each specific audience. What landing pages will they be guided to, and what tasks make the most sense for them to perform? It is important that your law firm’s web design layout serves each audience in its own way.
With people’s short attention spans these days, your user experience has to be on point. The Following are some important factors to keep in mind:
Creating a quality user experience revolves around the simple concept of giving your users quality, compelling, and easily digestible content in a reasonable time. Now let’s look into how exactly we can give your law firm’s website a great user experience.
Before optimizing your law firm website’s page speed, you need to know what is slowing down your site in the first place. Using this free website page speed checker is a great way to see how your website is performing, and what areas need improvement.
Let’s face it, nobody wants to read huge blocks of boring text. Adding captivating imagery and using an active voice in your website copy is a great way to keep users engaged in your blogs and web pages. We have found that a 60:40 or even 50:50 ratio is best, and to use the PaperStreets guide on law firm website photos.
Nowadays creating a user-friendly law firm website is easier than you think. At Path-Media we are huge fans of using WordPress as a hosting platform and combining it with Elementor’s design plugin. Elementor will allow you to preview your website on all interfaces and make changes to best portray your company on mobile, desktop and even tablet interfaces.
Optimizing your website to convert more prospects will almost always require experimentation, but before that begins your going to want a good idea of what to experiment with. We suggest using a WordPress website plugin by the name of “Reactflow“. Reactflow is a great tool that provides not only heat maps but screen recordings of each and every individual on your website.
This will guide your website optimizations while eliminating a lot of the typical assumptions that most use to optimize. For example, users are navigating through your website, but just don’t seem interested in the “Free Consultation” you are offering. A guided experiment would be changing your free offer or maybe even something as slight as changing the button text.
We suggest running each experiment for 3-7 days depending on the influx of traffic your law firm typically sees coming through the website.
Depending on the size of your firm and the # of pages you will need created and managed it could cost anywhere from $1,000-$10,000 plus an additional monthly fee of $99-$500 for management, redesigns, optimizations, added pages, etc…
Law Firm Web Design is the driving force behind your firm’s digital reputation and conversions. In the world we live in today, the majority of individuals use an online search engine to find products and services that they need. With other law firms investing heavily in their digital presence and website design, it is important that your firm invests in your company’s future as well.
Unless you have a firm with over 200 employees, having an in-house team isn’t necessary and even then, it isn’t in the company’s best interest. Although law firm web design can take a while in the beginning stages of development, once the initial website is completed there is no need for an in-house team. Working with an agency, however, allows for flexibility and necessary website updates in a more cost-efficient way.
keep in mind that your users aren’t as knowledgeable about the legal aspect of things. Be sure to make your law firm’s website transparent, and simple for them. It is also important to keep in mind that your law firm’s website, should act as a website for a law firm (obviously).
What you need is a digital marketing agency that knows law firm websites like the back of its hand. We have been around the block and helped businesses generate hundreds of thousands in additional profit(not revenue), all for a fair price too, I am just saying it wouldn’t hurt to take a look at our website or subscribe to our blog for more tips.
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